Best SEO Tips & Tricks for Increase Keyword SERPs?
What are the best SEO tips and tricks in 2019 – 2020? Most site owners have no idea about what is SEO, let alone the important steps they can easily take to improve their rankings in Google SERPs.
The problem is that SEO ranking factors are perpetually changing. What works today may not work tomorrow. Staying on top of the new changes can be a real challenge.
The good news? If you are reading this, you’ll learn the latest SEO tips and tricks to promote the website and drive massive organic traffic on your site.
We will discuss the dos and don’ts in search engine optimization to help you optimize your pages the right way.
#1. Keywords Research SEO Tips
Keyword research is essential to understanding your site SEO and your competitor’s site as well. However, fortunately, you do not have to be an SEO guru to know which keywords to use.
Your best resource is keyword research tools.
Free and Paid Tools
Many free SEO tools, as well as respective paid ones, that can walk you through to each one step of researching keywords that you want to target. Most SEO tools offer free and paid versions.
The free option normally has a limit, like only a definite number of keyword searches per day, whereas the paid tiers include more features for each tool.
One of the best keyword research tools is Ubersuggest by Neil Patel. It shows you of import stats you need to consider when building your list of targeted keywords, like the monthly volume of searches and the cost-per-click for each keyword. You can also view a list of related keywords for phrases you are looking for to get content ideas.
#2 Optimize Your On-Page SEO
On-page SEO is such a necessary component in any SEO efforts. In fact, it’s so important to get this right. Otherwise, the remaining search engine optimization tips might not be as effective. For on-page SEO you need to pay closer attention to the title tag, meta description, page URL as well as the keyword density on the page.
Try to spot your target keywords close to the beginning of the article. Then, sprinkle them end-to-end your article and make it looks natural. Avoid stuffing keywords as you can get penalized for complete optimization. On Google search results pages.
Back in the old days before WordPress and different content management system was the go-to answer for website design, people used to edit the HTML source code directly to adjust the title and meta description tags. For most people who are not familiar with HTML coding.
Nowadays you don’t have to know HTML to edit the code behind. I’ll explain how later in this article.
- Page Description Meta Tags
- Use Heading Tags to Emphasize Important Points
- Include Keywords in Images Filename and Alt Tags
- Use Simple URLs That Convey Information
- Use Keywords in Internal Links
#3 Analysis On Your Competitors
SEO experts understand the value of safekeeping up with their competitors. But this requires more than just reading their blogs and following them on social media platforms.
Investing in the right competitive analysis tools is the better first step you can take. For example, if you’re using Ubersuggest, the feature Domain vs. Domain makes it simple for you to compare your domain against other domains. Simply select the keyword you want to search, like organic keywords, and you’ll see a side by side comparison of these sites by keyword, position on SERPs, and more.
By knowing how you stack up against the competition, you can drive your inbound marketing and content strategy to get ahead of other brands. This helps you prioritize opportunities for certain keywords you want to increase ground on.
The competition for some keywords is really fierce. But here’s a simple trick you can use to stand out from the crowd and improve your click-through rates.
You can add the year to your post titles.
Some, For example, say you are writing an article about “SEO Tips and Tricks”, kind of like this article you are reading.
This will improve your organic CTR which is an important ranking.
If adding the year is not achievable, you can add numbers, brackets or parentheses to the end of your titles instead.
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However, including the year means your content may look outdated next year. So make sure to update the titles and URLs as the new year approaches.
#4 Get Your Pages Ranked Quickly
If you want your articles to rank quicker, make sure to register with Google Webmaster. This is a tool that you can use to monitor your actual keywords rankings on Google search results pages.
Once registered, you’ll be notified if Google is having a problem indexing your pages and then you can take the necessary action to fix it. To make sure Google knows what your blog is about, you need to submit a sitemap.
A sitemap is just a file containing a list of your site’s URLs that you submit to Google and other search engines. It helps Google and other search engines to include your site’s pages in their search results more easily and quickly.
#5 Deliver Quality & Unique Content
To fully understand the impact your content quality has on your SEO efforts let’s go back in time to when Google first launched in 1998. Cofounders Larry Page and Sergey Brin started with a simple mission that remains the company’s mission statement today, over two decades later:
Our mission is to organize the world’s info and make it universally accessible and helpful.
That last word should stand to any content editor and digital marketer. That is essentially the requirement for your content to earn high rankings – it needs to be useful and relevant to the searcher.
This is why buyer persona research and keyword research should be steering your content strategy. When you fully realize who your audience is and what content they need, you are well equipt to generate ideas and create targeted, insightful, educational content.
If your blog articles and videos are amazing, then your audience will take notice, as well as others in your industry. This will help you with the external link building strategy.
#6 Make Your Blog Mobile Friendly
More and more people are browsing the web and searching on Google using a mobile device. Because of the smaller screen size, the desktop version of a site can be troublesome to view and use on a mobile device.
So it’s critical to ensure your blog design to be mobile-friendly. It’s too important, Google began using a mobile-first index. If your blog isn’t be optimized for the mobile, it won’t rank as well no matter how good your scores are in the other SEO activity.
Google also started to show the Accelerated Mobile Pages or AMP in the search engine results pages. To create a mobile-friendly site, the design has to be mobile responsive. Having a mobile responsive design means your blog automatically adjusts to the screen size.
Fortunately, most WordPress templates are likely to be mobile friendly and adapted to responsive design requirements. Not sure if your website or blog is mobile-friendly? Don’t worry.
You can use Google’s Mobile-friendly Test to check if pages on your site meet the criteria for being mobile-friendly. You can also use the Google Webmaster Mobile Usability report to discover any issues affecting your site. If your page is not mobile-friendly, you will get the message on the search result.
#7 Link Building SEO Tips and Tricks
When you come up with a blog post content, it needs to be unique, fresh, with lots of long-tail keywords that can bring in organic traffic. But how do you know if the topic is not already saturated or overdone?
This is where Moz Link Explorer, once known as Open Site Explorer comes in. It’s an all-in-one link building tool that will help you do good link building research, better content marketing, and link prospecting. You can find out:
- The website that is linking back to you
- The anchor text used in the backlink
- Page Authority
- Domain Authority
- Linking Domains
- Spam score
The real profit is the ability to view the link profiles of your competition. Just plug in their URL, find their top pages, and backward engineer their campaigns to help you get backlinks from similar sites.
Link Explores is a powerful content marketing tool for any marketers. Although it’s can be a little technical for beginners. The free version is currently limited to 10 queries per month.
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