How Google Ads Works in Digital Marketing: What Is It?

In today’s digital world, if you’re not visible on Google, you’re practically invisible to your audience. That’s where Google Ads comes into the picture a powerful online advertising platform that has changed the way businesses reach customers. Whether you’re a small business owner looking to generate leads or a large brand aiming to dominate search results, understanding Google Ads can be a game-changer.

But what exactly is Google Ads, and how does it work in the ever-evolving world of digital marketing? Let’s break it down in a clear, relatable, and practical way.

What is Google Ads?
Google Ads (formerly known as Google AdWords) is Google’s online advertising platform that allows businesses to create ads that appear on Google’s search engine results page (SERP), YouTube, Google Maps, & over its extensive partner website network (Display Network).

In simple terms, Google Ads helps you put your brand in front of people actively searching for products or services like yours. You only have to pay when someone clicks on your advertisement because it operates on a pay-per-click (PPC) basis.

Google Ads’ Importance in Digital Marketing
Imagine you own a bakery in Delhi. Someone searches “best chocolate cake near me.” Wouldn’t it be amazing if your bakery showed up right on top of that search page?

That’s exactly what Google Ads does.Continue reading→