Search Engine Optimization (SEO) isn’t just one thing it’s a combination of several strategies that work together to improve your website’s visibility.
Here’s an in-depth look at each major type of SEO:
On-Page SEO (also referred to as On-Site SEO)
On-page SEO is all about optimizing the content and structure of your individual web pages to rank better in search engines and provide a great user experience.
Key Components:
- Keywords Research: Researching and strategically using the right keywords that your audience is searching for.
Key Concepts in Keyword Research
Search Volume: The average number of times a keyword is searched per month.
Keyword Difficulty: A metric indicating how challenging it is to rank for a particular keyword
Long-Tail Keywords: Longer, more specific phrases that typically have lower competition and higher conversion rates.
Search Intent: The purpose behind a user's search, categorized into informational, navigational, or transactional
- Title Tags: Crafting relevant and engaging titles that include primary keywords.
- Meta Descriptions: Writing compelling summaries that appear in search results to increase clicks.
- Header Tags (H1, H2, H3...): Structuring content for readability and keyword placement.
- Image Optimization: Using alt tags, compressing images, and choosing relevant file names.
- Internal Linking: creating internal links to other pages on your website to facilitate user navigation and search engine crawling.
- Content Optimization: Creating high-quality, original, and valuable content that satisfies user intent.
- Keyword Optimization:Use primary, secondary, and LSI keywords naturally.
1.Primary Keywords
These are the main keywords that directly reflect the core topic or theme of your page. They usually have high search volume and strong intent.
Purpose:
Used in critical places like:
- Title tag
Meta description- H1 tag
- URL
- First 100 words
- Image alt text
Example (for a blog on digital marketing):
Primary keyword: digital marketing
2. Secondary Keywords
These are auxiliary keywords that are closely associated with the main term. They help expand the topic, include variations, and target long-tail search queries.
Purpose:
- Used to avoid keyword stuffing
- Help cover more user intent
- Used in subheadings (H2, H3), content body
Example (for the same blog):
Secondary keywords:
digital marketing strategies,benefits of digital marketing,types of digital marketing,importance of digital marketing.
3. Tertiary / LSI Keywords (Semantic Keywords)
These are contextual or conceptually related terms that help search engines understand the topic better. They don’t need to be exact matches, but improve topical relevance.
Purpose:
- Increase semantic richness
- Improve chances for ranking on related queries
- Used naturally within the content
Prominance:
Prominence in on-page SEO refers to how early and clearly a keyword appears within a webpage. It involves placing important keywords in strategic locations like the title tag, meta description, headings, and the first 100 words of content. High prominence helps search engines quickly understand the page's main topic, improving its chances of ranking well in search results.
Proximity:
In on-page SEO, proximity describes how closely related keywords are to one another in the content. When related keywords or phrases appear near each other, especially in a natural and readable way, it helps search engines understand the context and relevance of the content better.The page's likelihood of ranking for particular search queries can be increased by having a high keyword proximity.